I had not become very active as a Google Local Guide until september of this year 2018. Just 2 months later my photos and Google Maps had brought 500,000 viewers valuable insight. The big perk for businesses with this program isn't the amount of viewers you get. It's the amount of consumers you impact. As a Google Local Guide you have the opportunity to answer new consumer's questions on other businesses in your local area. Which will leave an impact on more valuable customers. Customers that do there research and save you time during your interaction with them. At first you may not win them over but the more you appear the bigger probability consumers start to build interest in your Google Business . This is huge for me as this is the first step to getting your consumers to come to you. Rather than chasing them.

When you take pictures as a google local guide you are more likely to receive question from places you have taken photos of and any businesses surrounding that location. With that in mind you can target the consumers which you would direct to your local business and/or website.

The next step is urgency in whatever it is that your offering. In my case I am technician that specializes computer and phone repair. I can fix just about any issues a common consumer would have. But I can't overwhelm consumers with to much information. So I take into consideration what the general consumer that I am targeting wants to see in my business. Which is simplicity as technical work is very complexed. This is no different from any other business. Even if you own a local bakery every client that views your store will be more probable to make a purchase if you can deliver what they want in fewer steps. How do you do this?